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Mr. Seng has a bachelor's degree in political science and a master's degree
in East Asian studies. He speaks fluent Japanese and worked as a
journalist in Tokyo in the late 1970s. He also taught in a leading Japanese
university and at the Japanese Ministry of Foreign Affairs. He then worked
for a leading Japanese firm with extensive international operations and
experience in the Japanese market and business community, before joining
the USMEF staff in the Tokyo office in 1982. He lived in Japan for more than
10 years.
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As USMEF's Asian director for six years, Mr. Seng played a central role in
opening the Japanese beef market through his involvement in the
U.S./Japanese beef negotiations, which culminated in the historic beef
liberalization agreement in 1988. As an authority on Japan's complex
distribution system, he has worked closely with both industry and
government officials in Japan. His marketing strategies and approach to the
Japanese market have received critical acclaim in the international business
community and served as a case study in the Harvard University Business
School, where he has been a guest lecturer on several occasions.
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In January 1990, Mr. Seng was named President and CEO. In this position,
he oversees USMEF operations worldwide, providing direction for USMEF
strategies and priorities in international programs, research, technical
services, industry relations and global communications. He also serves as
the primary spokesman for USMEF and other exporting interests to
government and private entities regarding international trade policy and
foreign market development issues related to U.S. red meat products.
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